About Abnaasi

Your technology partner.

We're a Glen Waverley based technology consultancy serving Australian businesses. From websites and digital marketing to IT systems, cloud infrastructure, and AI automation, one partner for every technology decision your business needs to make.

Founded 2023
Location Glen Waverley, VIC
ABN 76 690 280 061
Focus Australian SMBs
Reach Australia-wide
Our mission

Giving Australian SMBs enterprise-grade capability.

Large businesses have entire teams dedicated to technology, AI and marketing. Small and medium businesses don't, and that gap is growing. Abnaasi exists to close it.

"To be the technology department Australian SMBs never had, without the overhead of building one."

We're not a faceless platform or an overseas reseller. We're an Australian business working with Australian businesses, with the same skin in the game as every client we serve.

18+ Years enterprise technology experience
100% Client retention since 2023
5+ Industries served across Australia
2023 Melbourne-based, Australian owned
The founders

Built by practitioners, not just strategists.

Jagminder Pal Singh, Founder & CEO at Abnaasi

Jagminder Pal Singh

Founder & CEO

Strategy · AI

18+ years in enterprise technology, including senior leadership in national retail, finance, and digital transformation. JP architects technology strategy and leads every AI, cloud, and IT engagement, from initial scoping to production delivery.

AI ArchitectureCloudAutomationTechnology Strategy
Gurpreet Kaur, Co-Founder at Abnaasi

Gurpreet Kaur

Co-Founder

Healthcare · Operations

Dental industry professional with deep expertise in practice operations and healthcare business management. GK leads all dental and healthcare sector client relationships and drives Abnaasi's industry-specific digital marketing work.

Dental IndustryHealthcareClient RelationshipsOperations
How we work

Six principles that shape every engagement.

Outcomes over activity

We measure success in rankings, leads and revenue, not hours worked, reports produced or meetings held.

Transparent, always

You see exactly what we've done, what it achieved and what we're doing next. No black boxes, no jargon, no padded reports.

Build, don't rent

We build assets your business owns: rankings, systems, workflows. Not dependence on any single platform or tool.

Local accountability

Australian based. Real people. If something isn't working, you hear from us first, not when you read the monthly report.

SMB-first mindset

We don't work with enterprise clients. Every process, every price and every communication is designed for the realities of running an Australian SMB.

The difference

Why choose a specialist over a big agency?

Big agency
Abnaasi
Account manager who passes work to juniors
Founders work on your account directly
Minimum 6-month contracts
Month-to-month after initial period
Generic strategies applied across industries
Built around your specific business and market
Offshore teams, unclear who does the work
Melbourne-based team, full transparency
Upsell everything, bundle what you don't need
We tell you what you don't need
Hard to reach when things go wrong
Direct contact, fast response

Ready to work together? Visit our contact page.

Free · 30 minutes · No obligation

Let's build something that
lasts.

Book a free 30-minute strategy session. We'll look at your business with fresh eyes and give you an honest view of where the best opportunities are. No obligation.

Free. 30 minutes. No obligation.